# identity.md

## Organization Overview
- **Company Name:** Eclectic Herb
- **Mission:** To connect to the wisdom of the plants, crafting pure, living herbal supplements, freeze-dried at the peak of potency to nourish body, mind, and spirit.
- **Company Structure and Legal Entity:** Details forthcoming.
- **Founded Date and Location:** Founded in 1982 as Eclectic Institute by Dr. Ed Alstat within the clinic dispensary of the National College of Naturopathic Medicine.
- **Size and Scale:** Details forthcoming.

## Leadership & Team
- **Key Leadership Profiles and Roles:**
    - Dr. Ed Alstat, Founder ([https://eclecticherb.com/pages/our-founder](https://eclecticherb.com/pages/our-founder))
- **Team Structure and Departments:** Details forthcoming.
- **Company Culture and Values:** Focused on innovation, purity, and potency, emphasizing a connection to the wisdom of plants. The company pioneered freeze-drying techniques for herbal supplements.

## Operations & Structure
- **Business Model and Operational Approach:** Eclectic Herb crafts pure, living herbal supplements using innovative freeze-drying techniques to ensure peak potency.
- **Location(s) and Geographic Presence:** Primarily serves the United States and Canada.
- **Key Partnerships and Affiliations:** Details forthcoming.